Nonprofit Feasibility Studies: Must Have or Scam?

With over 25 years of service to nonprofits nationally, Company and Carlton knows all the competing theories regarding fundraising feasibility studies. The best advice: some nonprofits benefit significantly from a well-designed staff and Board or study, especially when first demands appear obscure need more real data to move forward with confidence. However a poorly designed study never represents a shrewd measure. (If, in reality, your leaders has "set the table" with strong preparatory work, you might be able to transition directly into a leading solicitation without a Study-- but be careful not to overestimate progress to date!)

Whatever your situation, the main goal always should contain getting the homework right for greatest success. A in-depth feasibility study could be your greatest measure (contrary to gimmicks that promise to shortcut studies with intelligent messaging and staff training alone). Done properly, capital campaign feasibility studies bring increased clarity and trust and contribution - all worth the investment that is early. Thus, a successful study ought to be regarded as a primary tool in any successful campaign that was major. That said, you may choose to blow off any "pro" who says a study should ALWAYS or NEVER be demanded!

What else should you do as part of your due diligence in capital effort groundwork?

Capital campaign feasibility studies represent months of work and preparatory research. Request a recent sample copy when evaluating potential companies that conduct fundraising feasibility studies. As with any process predicated on data, look formatting and previous colours. Instead look attentively at what forms the foundation for recommendations.

How many assistants or leaders had input signal? Were they asked or contacted? If interviewed as a couple, were married pairs counted as one or two separate interviews? (Carlton and Company will not condone "double counting" to inflate numbers.) Were interviews raced in brief sessions that work only as guided "fill out a form" meetings?

The Carlton fundraising feasibility procedure comprises the broadest possible input from stakeholders, based on respectful, private face-to-face interviews (not mass e-mails or fill in bubble surveys). This approach invests substantial time to learn about donors and a nonprofit organization's unique history, including subtle but vital details readily overlooked or ignored.

Capital effort feasibility studies shouldn't be regarded as compulsory in every capital effort, nor should they be considered expensive scams. They're well worth the investment when they create clear recommendations desired, supported by hard data along with a trusted process.

Please contact Carlton and Company to get a copy of a recent Carlton fundraising feasibility study. Remember that, most importantly, Company effort feasibility study and a Carlton provides what your decision makers need to move forward and fulfill with your aim with full trust.

See Carlton and Company at fundraising-campaigns.org.

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